2020 the year of QR code
With the novel coronavirus wreaking havoc, QR Code powered solutions have come to our rescue.
China has used QR Codes as a way to filter visitors at checkpoints. Singapore is using QR Codes to ensure contatcless visitor entry and to facilitate community-driven contact tracing. Across the globe, QR Codes are being used in contactless delivery, contactless pickup and most importantly contactless payments.
Given the increase in demand for a safe way to keep consumers engaged, the QR Code market is expected to see a massive surge.
Despite having been around for decades, QR codes never became the revolutionary marketing strategy that businesses and marketers had hoped.
But, 2017’s iOS 11 update changed that. Apple’s stealth update that allows QR codes to be scanned directly through the camera app is game-changing. Adding the QR code feature on the control setting was pure genius. Even the latest Android smartphones have made QR code reader a native feature.
In 2020, marketers, business owners and founders are incorporating QR codes into their marketing strategy and building entire products around it.
QR Code Alternatives in 2020
While QR codes are extremely widespread, you may still want to consider some alternatives to the technology for various reasons. Here are some of the best QR code alternatives in 2020 –
NFC technology: Just like QR codes. NFC tags do not require an app to read. iPhone XS, XS Max, and XR can natively read third-party NFC tags. Older models of iPhone need an app. Most Android phones can also natively read an NFC tag.
How popular are QR codes in 2020?
QR codes can also increase post-purchase engagement by allowing customers to re-order the product or link to a video tutorial on how to use the product effectively. QR codes can also act as effective lead magnets by getting consumers to sign up for loyalty plans or subscribing to the newsletter or getting valuable feedback.
QR codes breathe new life into traditional marketing
Digital marketing gained traction for one very important reason: Tracking performance metrics. Something that was impossible with traditional forms of marketing. But, with QR codes, marketers can finally understand which marketing campaigns are performing well based on the number of scans.
QR Codes & Direct Mail is a killer combo
Just like other traditional marketing channels, QR codes help analyze engagement and conversion rates when placed on direct mail. Consumers who have scanned the QR code can also be retargeted online on Google and Facebook. Inkit, an automated direct mail marketing company, has come up with a few guidelines on how you can maximize your ROI with QR codes on direct mail.
